Ben Thoma
Portfolio- Resume
- Soapbox
- Merit Badges
- Filtered Photos
- Reading Assignments
- What I'm Watching
- Contact
I'm an Art Director for advertising who tends not to leave well enough alone… and couldn't care more.
Featured projects:
AXE 8-bit Video Game »
the MunNY exhibit 2010 »
Time 100 Cover »
Frank's RedHot »
I enjoy biking with my wife & dog, fatherhood, brewing my own beer, teaching, and being a jack-of-all-trades. Get in touch and I'll tell you all about it: ben [at] bthoma [dot] com
Loading,
0
% complete-
Projects
-
Info
- SummaryAs an Interactive Art Director for advertising, I create branded engagements, guiding ideas from concept to execution. I'm most excited by opportunities to tell brand stories that connect with consumers at an emotional level. As a teacher, I'm constantly thinking about ways we teach advertising to students.
Past & current clients include AXE, Volvo, Lufthansa, Johnson & Johnson, Dos Equis, Frank's Red Hot, Heineken, new business pitches, and more.Specialties: Creative Concepting, Interactive Campaign Development, Social Media, Teaching Adobe Creative Suite, Office/iWork, Mac OS X and its applications; video editingExperience- Sept 2010 - PresentSenior Art Director / RazorfishInteractive campaign development for AXE/Lynx. (North America and Global)
- Aug 2010 - PresentVisiting Instructor / Pratt InstituteJunior-level ComD Courses: Advertising I&II
- Oct 2009 - Sept 2010Senior Art Director / ProferoAn interactive advertising & web development agency, Profero has 15 offices worldwide, and I worked in the New York on Lufthansa, Johnson + Johnson, Pepsi, and the MunNY exhibit.
- Jul 2007 - Oct 2009Art Director / Euro RSCGConcepted, developed, and executed primarily interactive (but also print, radio, television, and guerilla/stunt) work for the following clients: TIME Magazine, Volvo, Frank's RedHot Sauce, Dos Equis, ExxonMobil, Nabisco Crackers, Clearasil, & Claritin. Played an integral role in development of new business pitches.
- Jan 2005 - Jul 2007Freelance Art Direction /Clients including: Euro RSCG 4D, MonacoLange, Production Essentials Group, Source Marketing, and Ryan Partnership. Brands include: Dos Equis, Heineken, Wells Fargo, mail.com, & Perrier.
- Jul 2005 - Aug 2006Art Director / Source MarketingCreated marketing and promotional materials, from concept to production, for HSBC, Wells Fargo, illy, Frank's RedHot, French's Mustard, and more.
- Jun 2005 - Jan 2006Mac Specialist & iPod Genius / Apple ComputerIn Apple's retail environment, I helped customers do everything from choose the right Macintosh or iPod to troubleshooting and repairing their hardware issues.
- Jun 2004 - Nov 2004Field Organizer / Grassroots Campaigns, Inc.Trained, organized and led volunteers during the 2004 Presidential campaign.
- Aug 2002 - Jun 2004Hall Director / University of DelawareTrained and supervised a staff of Resident Assistants, overseeing life within a University of Delaware Residence Hall. Worked to educate students along cultural issues, empower staff to engage with students, and enforce university policy.
- Aug 2003 - May 2004Macintosh Instructor / University of DelawareTeam taught 60+ students the ins and outs of the Macintosh, Adobe's Creative Suite and QuarkXPress. Challenged students to learn through creative and real-life projects.
- Jan 2004 - Feb 2004Creative Intern / Publicis & Hal RineyAssisted in the production of advertising materials for Sprint, Jamba Juice and new business pitches.
- Jun 1999 - Aug 2002Summer Staff and Center Director / Appalachia Service Project* This was a summer position over four summers. I served as Center Director for the last two of those four years. Organized, led, directed hundreds of volunteers, while working alongside thee other college staff members, in the repair of Appalachian family homes. The mission was to make those home warmer, safer and drier, while providing an experience for high school youth that would lead to a lifetime of volunteerism.
Education-
1998 - 2004University of DelawareBFA in Visual Communications, Advertising Design
Activities: "YoUDee" the University of Delaware's Fightin' Blue Hen, Macintosh Instructor, Hall Director, Resident Assistant, Russell Fellow, Wesley Foundation
Additional Information-
Websites:
-
Honors:Gold / 2010 Reggie Awards / Volvo "New Moon" Campaign Silver Pencil / The One Show / TIME Magazine Cover: TIME 100 Honoree / 2009 Webby Awards / Volvo "Pieces of You" Banner Campaign Finalist / Creativity & Penguin Book's "Hearts & Minds" Book Cover Competition Prize for Creative Excellence in Advertising Design, 2004 Robert Geuder Prize, 2003 Mascot National Championship Team, 2002 Eagle Scout, 1997
-
Interests:Teaching, Craft Brewing, Appalachia Service Project
-
Tweets
- @BrandWriter Congratulations!
- @me_jreese saved the best for last. :)
- @DeeThoma You don't have to be so cocky about it.
- Look! I found a painting of Wallace!!! http://t.co/Sz9SSlh7
- A view of both my cities. @ The Boom Boom Room http://t.co/XZNuQo9Q
- Just posted a photo @ Brooklyn Bridge http://t.co/LUpcvpK7
- A nice way to remember DUMBO http://t.co/rdxeKPYP
- A man and his machine. #creativemornings @ Galapagos Art Space http://t.co/Iq0yoTwa
- @brepettis @ Galapagos Art Space http://t.co/HM0QOfux
- Is there any better filter than #earlybird for a #creativemornings presentation? @ Galapagos Art Space http://t.co/32Em2Pa4
- @SarahSalv I'm sure @Bre will make it awesome!
- Just posted a photo @ Eclectic Encore Props http://t.co/DeLz5520
- It's like herding purple sheep. @ Eclectic Encore Props http://t.co/jAzSGrZK
- I'm having an "only in NY" kind of moment. @ Eclectic Encore Props http://t.co/ZY6DpDJN
- I just unlocked the "Top Chef" badge on @foursquare! http://t.co/NrXpumuu
- Had a great time printing with Ray & Jill & @the__animal this past weekend. http://t.co/o54j84i8 http://t.co/Xwrjx3qY http://t.co/wiy9VhmH
-
Badges
-
Photos
-
Posts
- May 25, 12
- May 22, 12
- May 16, 12
- May 15, 12
-
Likes
